Summer Concert Series

Full-Time Work – 2023

Marketing Event

Apple Valley, CA

Why would a solar company be at a Summer Concert? During my time with Option One Solar I knew it would be important to connect with the people in our city. The company had let several competitors move in and dominate the market in their own backyard. This had to stop.

The easiest way to start building a reputation is local events. While we had already penetrated the farmers markets and other food based events, we had to go deeper into the community. And after months of pleading with the company owners, I finally convinced them to make a substantial investment in the local government. We joined the Chamber of Commerce and became a PLATINUM sponsor for the Town of Apple Valley.

With this sponsorship we were able to participate in local events. My first choice was the SUMMER event. People are hot, and they are out. They will be thinking about those AC Bills in the summer heat. We can also highlight our American company roots. It was perfect.

We took back the majority market share in our own city, and it paid off spectacularly! The sales jumped up to over 25 Million in one year. However, not all companies are equipped to handle that kind of growth. Soon the State of California would change the subsidiaries they had for new solar installations, and that would change the entire solar market.