Solar Gas Giveaway

In my second year at Option One Solar, I needed to find new ways to keep breaking company sales records. We found huge success with a social media campaign – The Solar Gas Giveaway! Most of my colleagues wanted to try and find more business outside of the local market. But after a little bit of research, I found that we were far from the No. 1 solar installer inside the local market.

The answer was simple enough to me – just get more market share in your own backyard! This helps save money on overhead costs and logistics all around. The big question moving forward was, how to get more local customers?

Many solar companies use the door-to-door tactic to generate new local leads. When I break into a new market, I refuse to just keep doing what everyone else does and follow the status quo. I had to find a new angle into the local community. 

Finally I decided to build our social media channels with a contest. We eventually landed on the idea of a giveaway that could only be entered at local events. This would create more followers and visitors at these events, creating a buzz around the company.